Good point Sparkey. Though they do have quite a bit of difference in some of the models in their respective familys. For example, the different fairings, (or NO fairings) in their touring family. And I think the Cross Bones, the Rocker, and the Fat Boy are different enough in the Softail family. I do agree with you for the most part though. I just remember that Victory was promising to introduce a certain number of new models per year once, and I hardly think a Kingpin, a Kingpin L, and a Kingpin 8 ball really are 3 different models, more of a slight variation on a model. Maybe manufacturers should talk of new families of bikes, and new models of bikes in that family!